Unless you are one of those rare birds for whom looks don’t matter, and frankly I don’t even think that bird really exists, what someone, or something, looks like makes a difference and will influence the decisions made on everything from buying a new car, choosing a travel destination, and sizing up potential dates & mates, to what company we choose to buy from. After comparing your products & services with those of your competitors via your Facebook page, website, signage, brochure, online store, menu, and newspaper ads how will you compare?
No, looks are not everything, but it is in our nature to be attracted to things we perceive of as beautiful. We use to filter out what will and will not work for us… and then we move forward to discover if in fact this person, or leather sofa, or business really has what we are looking for… is it have the right fit for us?! And that right fit is all about content. Character, personality, compatibility, usability, depth, authenticity… we are looking for brains to go with that beauty!
Does your website, newspaper ad, Facebook page, signage, rack card, brochure, billboard, or online store have what it takes to both attract customers and keep them engaged?! We can help you with both… think of us as both a life coach and a makeover specialist for your business.
Good looks attract, and great content seals the deal…
Additional Resources
Myth #25: Aesthetics are not important if you have good usability
Emotion & Design: Attractive things work better
